So, how well are you Playing for Keeps?
If you like people who like talking about customer retention, this show's for you.
Join us as we talk to the best customer retention minds in the biz. Tactics, strategies, and stories from the trenches.
Blume’s focus on customer education goes way beyond their products. They’re all about helping teens and their parents navigate a really difficult time, and that makes for super engaged fans of the brand. Thing is, they’ve built up a dedicated following among millennial customers as well. Blume is a brand that knows their ideal audience, but crafts amazing experiences that go way beyond a demographic. Kristen and Blume's Head of Growth, Kristin Eberth, talk about the things that set Blume apart- from their incredible community work to their new loyalty program, Blumetopia.
Eric Bandholz bootstrapped Beardbrand from the very beginning all the way to their current place at the top of the male styling market. How? Well, for one thing, by creating a brand that focuses on storytelling and individual connections. Kristen and Eric dig deep into BB’s new SMS channel, how they've built word of mouth to nearly one fifth of acquisitions, and some amazing customer stories.