Are you Playing for Keeps?
If you like people who like talking about customer retention, this show's for you.
Join us as we talk to the best customer retention minds in the biz. Tactics, strategies, and stories from the trenches.
What does it mean to really understand your customers and craft your business around their wants and needs? That’s what retention is all about, right? This week Kristen goes deep with Asher Hunt, co-founder and COO of Bite Toothpaste Bits, to talk about starting a business from passion, what authenticity really looks like in business, and how to grow and scale in the wake of a viral video. Plus, they get into the cadence of a delivery schedule and how a customer-focus can drive brand loyalty.
Brand loyalty is a coveted metric in the game of retention. But, what does brand loyalty actually mean? And how do modern DTC brands begin to build deeper connections with customers to encourage repeat purchases and extended LTVs? Kristen and Aaron Orendorff, founder of iConicontent and previously editor in chief at Shopify Plus, go on a super deep dive into this uber important, yet elusive metric. Tune in to hear Aaron's top tactics for actively driving customer loyalty through storytelling, brand aesthetics, loyalty programs, and content with examples from companies like Tracksmith and Pura Vida. Plus, learn who is the Most Handsome Man in Portland (hint: It's not a human).